The Intangible Cultural Heritage (ICH) Proud of my Heritage team today made a courtesy visit to the Minister for Culture, Honorable Ron Redhead. 

The team, led by President of the Grenada National Trust Darryl Brathwaite, briefed the Minister on the accomplishments of the Proud of my Heritage Project to date and outlined future initiatives. 

Since the project’s launch in February 2022, 150 people attended 4 workshops focused on creating awareness and building capacity for the inventorying and safeguarding of the Intangible Cultural Heritage in Grenada, Carriacou & Petite Martinique. 

Our trained technicians conducted research with cultural practitioners across the nation, among them masqueraders and drummers. Our expert team created the first edition of an Educators Resource Guide for primary school teachers to incorporate Grenada’s living heritage within their lessons.

Within the upcoming months, the Proud of my Heritage team will showcase some of the ICH elements of Grenada through multimedia.

The Honorable Ron Redhead, his Permanent Secretary Norman Gilbert and Acting Assistant Chief Cultural Officer Susan Jones-Benjamin offered words of support for the ICH project and were keen on establishing a long-term system of heritage transmission for generations to come.

GNT Principal presents Minister Ron Redhead with Education Resource Book – 6 September 2022

Mr. Brathwaite presented Minister Redhead with a copy of “Heritage Grenada” a book that is a pictorial journey around Grenada and the first edition of the “Intangible Cultural Heritage Resource Guide for Grenada Carriacou & Petite Martinique.” 

(St. GEORGE’S, GRENADA, 6 July 2022) – The United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the Grenada National Trust engaged the marketing and professional services of Lashington Agency to lead the media campaign for its Proud of my Heritage project. The 1-year project aims to build the capacity of communities and cultural practitioners to identify, manage and safeguard the Intangible and Living Cultural Heritage elements in Grenada, Carriacou, and Petite Martinique.

“Living Heritage is important to everyone as it provides warm precious memories from our past. Unfortunately, much of it is lost unintentionally as we often wait too late to save them, then find they regrettably are gone forever,” said Darryl Brathwaite, President of the Grenada National Trust.

The UNESCO-funded project is Proud of my Heritage: Transmission and Safeguarding of the Intangible Cultural Heritage in Grenada through inventorying and education initiatives. It aims to record, protect and safeguard most of the Intangible Cultural Heritage elements of Grenada, Carriacou and Petite Martinique that are under threat of disappearing and unknown to nationals, especially younger generations.

“The purpose of this project is to allow us to save the old recipes, medicines, seasonings, crafts, stories, photos, songs, dances, games and ways of doing things from earlier times. This special marketing effort is to ensure that Grenadians are aware of what may be the last opportunity to save what matters to us and to share those joyous discoveries with our community,” commented Brathwaite.

Chrislyn Lashington, Principal, Lashington Agency

The Lashington Agency will be responsible for engaging stakeholders of the Proud of my Heritage project and leading a multimedia campaign to raise awareness about the various elements of the Intangible Cultural Heritage elements among the youth, community leaders and the general public at home and in the Grenadian Diaspora.

“As a creative entrepreneur, I’m thrilled to contribute to the success of this Proud of my Heritage project! It is an honour to marry my background in performing arts and public relations to a project that will protect the cultural heritage of my country and create a repository of the various elements for generations to come,” said Chrislyn Lashington, Principal of Lashington Agency.

Lashington brings a wealth of experience in culture and marketing communications. She holds a Master of Public Health and a post-graduate certificate in Marketing. Through her marketing, communications and entertainment agency, she has gained success for many companies including the Healthy Caribbean Coalition, Grenada Red Cross, the Grenada Tourism Authority, and even entertainers like

Grammy-award-winning artiste Shaggy. Chrislyn Lashington is also a dancer, musician, and creative director of a traditional Sailor Mas band for carnival.

The three phases of the Proud of my Heritage project include (i) inventorying the intangible cultural heritage of Grenada, (ii) creating a living heritage Heritage Curriculum programme for primary schools, and (iii) increasing awareness through media campaign.

Within the first three months of the Intangible Cultural Heritage – Proud of my Heritage (ICH-PmH) project, formally launched in February, ninety-six (96) ICH coordinators and technicians were trained in techniques and practice of inventorying and documenting intangible cultural heritage elements. They were provided with tools to conduct fieldwork from July to September 2022.

Primary school teachers during the August holidays will assist the ICH-PmH in designing, developing and implementing the Proud of my Heritage Education Programme Resource Guide for students in grades 5 and 6 – a critical phase to raise awareness and transmit the living heritage in Grenada.